Jimric Enterprises was formed in 2007 by two FLW Outdoors touring professionals: Jimmy Millsaps and Rich Lowitzki.

Jimmy Millsaps is a three-time FLW championship qualifier and has had a very successful BASS career with several top finishes. Read more...

Rich Lowitzki is a relatively new, up and coming professional who has qualified for one FLW championship and has had several top 10 finishes. Read more...

The company was started to help design and market top quality fishing lures and tackle. With on the water experience, these two professionals continue to find ways to improve the capabilities and the quality of fishing lures, which will in turn improve the fish catching results of fishermen at every level.

Jimric Enterprises will continue to introduce new products to the fishing world, please continue to check back often.

Please contact us. Both Jimmy and Rich will be happy to answer any questions you may have.